| SURVEY CRITERIA
| RUBRIC LEVEL III
| RUBRIC II
| RUBRIC I |
| Purpose
| . | . | . |
| clearly stated focused hooks interest
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- - minimum length;
- - maximum understanding;
- - specific goal;
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- - inviting title;
- - rewarding to take;
- - promises feedback;
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- - vague;
- - rambling;
- too general or too ambitious ;
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- - too demading or interest that is distracting;
| - no statement of purpose
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| Demographics | .
| . | . |
- - information facilities planned;
- - analysis of survey
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- - age considered;
- - privacy respected;
- - no illegal questions;
- - relevant questions
| - - no age considered;
- - sensitivity ignored;
- - unlawful questions;
- - unnecessary questions
| - no demographics requested |
| Appearance
| . | . | . |
- - neat;
- - clear format;
- - sequence flows;
- - inviting;
| - - borders uniform, ample;
- - typed, doublespaced;
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- - demo/survey separataed;
- - response medium considered;
- - room for response & separation of questions;
- - numerical or other logical system to direct respondent;
- - eyecatching layout techniques, perhaps suitable maps, graphics;
- - no grammar, spelling, punctuation errors;
- - fonts easily readable & help demarcations
| - - borders tight or uneven
- - neatly handwritten
- - tightly lined
- - no demarcation
- - awkward response set-up;
- - poor response room or poor question separation;
- - system in place but not easily visible as continuity aid;
- - over-kill techniques.
| - - tight & uneven;
- - typos, sloppy;
- - uneven spacing;
- - mixed;
- - impossible set-up;
- - poor response & question spacing;
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- - no system;
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- - no layout consideration;
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- - many distracting errors.
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| Instructions
| . | . | . |
- - clear explanations;
- - encourage forthright, truthful responses
| - - directions given only when needed;
- - no suble traps; clearly no "correct" answers;
| - - topheavy, complicated instructions;
- - some traps or leadning questions;
| - - no needed instructions;
- - traps and leading questions
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| Survey Organization
| . | . | . |
- - well organized;
- - response format suitable
| - - related questions grouped together;
- - questions lead to next set, giving sense of flow;
- - response type matches question format
- - scaled responses are odd-numbered, with well defined extremes
| - - some scattering;
- - sense of flow uneven;
- - response options incomplete or illogical;
- - even options or ill-defined extremes.
| - - no grouping attempted;
- - no sense of flow;
- - response options unworkable;
- - even and undefined.
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| Questions
| . | . | . |
- - simple, even-handed;
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- - revelant;
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- - appropriate type question used
| - - neutral, objective;
- - no assumptions;
- - differing, perspectives encouraged;
- - issues clearly worded;
- - questions obviously connected to purpose
- - intent of questions clear
- - opinion and factual questions worded accordingly
| - - some emotionally charged questions;
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- - questions not clearly connectd to purpose;
- - point of questions hard to understand;
- - requests for opinion or fact hard to figure out
| - - complicated or prejudicial questions;
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- - no purpose to relate to;
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- - questions not understandable;
- - no distinction
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