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Exceeds Goal
Meets Goal
Not yet
1. Reflects an accurate portrayal of information
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2. Reflects a plausible interpretation
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3. Reflects creative thought in presentation
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4. Material is organized to reflect clarity,
continuity and uses smooth transitions.
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PRODUCTION: Audio
1. Appropriate to the era of video
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2. Correlates with visual presentation
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3. Adds to the overall presentation
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4. Overall quality of audio
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PRODUCTION: Video
1. Clips from appropriate resources
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2. Smooth, appropriate transitions
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3. Proper use of lighting
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4. Proper use of credits, introduction
and conclusion .
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5. Appropriate editing
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6. Overall quality of video
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PRODUCTION: Narration
1. Attention-grabbing introduction
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2. Smooth transitions
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3. Effective conclusion
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4. Historically accurate
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Assignment: Students will represent an advertising agency. Group assignment is to invent a new product or service and plan a major advertising campaign to sell the product or service to the class.
adapted from: Husom, Elsie. A Multimedia Approach to Performance Based Assessment.